In fact, Deepak Rao, the product manager of the Twitter timeline, said, “Our algorithm changes on an almost daily to weekly basis”. Twitter runs dozens of tests with its timeline every month. How does the Twitter timeline algorithm work?īefore we dive into the specifics, it might be helpful to know that the Twitter timeline algorithm is constantly changing. Update: It’s now possible to “turn off” the timeline algorithm by turning off “Show the best Tweets first” in your settings so that tweets from people you follow are in reverse chronological order. In this post, you’ll learn how the Twitter timeline algorithm works and six ways to increase your reach on Twitter in 2018.

In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes to how they show tweets on the timeline. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. This time, we would love to dive into the Twitter timeline algorithm. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media.

Twitter news feed